App Design

Iman Companion: Pray & Grow Together

An app for Muslim youth the track their prayers & grow in faith but together with friends.

Year :

2026

Industry :

Mobile App Design

Client :

Stichting Kümbet

Project Duration :

5 Months

Problem :

Many Muslim teenagers (14–18) genuinely want to pray consistently, but struggle to maintain rhythm due to school pressure, fatigue, digital distraction, and fluctuating motivation. The issue is not intention — it is sustainable consistency within daily context.

Through qualitative interviews (n=8), observations within a Turkish-Dutch youth community, and co-creation sessions with imams and teachers via Stichting Kümbet, a deeper insight emerged:

The goal is not to make youth pray more, but to strengthen their Iman (faith state) through prayer.

Existing prayer apps primarily focus on:

  • Functional prayer times

  • Logging behavior

  • Static reminders

They rarely support:

  • Motivation over time

  • Recovery after relapse

  • Social encouragement without pressure

  • Awareness of spiritual growth

This creates a gap between religious intention and everyday behavior.

Core problem

Muslim youth want to pray consistently, but lose rhythm due to contextual factors — while existing apps do not sufficiently support long-term motivation, awareness, and relapse recovery.

Solution :

Iman Companion is a religiously sensitive, growth-oriented mobile app that supports consistent prayer by combining:

  • Behavioral design principles

  • Light, forgiving progress tracking

  • Subtle social encouragement

  • Reflective awareness of spiritual growth

Instead of focusing purely on performance metrics, the app reframes prayer as part of a personal growth journey.

Key design principles

1. Forgiving Design
Missed prayers are not punished or visually highlighted. Non-logged moments remain neutral. This reduces shame and prevents disengagement.

2. Low Cognitive Load
After Hi-Fi 1 testing revealed high complexity and mental accounting behavior, I fundamentally simplified the architecture:

  • Reduced navigation to three core pages

  • Removed complex goal-management systems

  • Replaced flexible goal creation with a simple commitment card

  • Prioritized clarity over feature density

3. Awareness Over Judgment
The “State of Iman” visualizes growth using a rolling average model — not as a verdict, but as a reflective indicator. Users interpreted it as supportive rather than evaluative during validation.

4. Subtle Social Support
Optional features like:

  • Prayer commitment groups

  • Encouragement between friends

  • Shared challenges

These are framed as collective growth — not competition. Public feeds and status-based visibility were deliberately excluded.

5. Light Gamification
Achievements and streaks exist, but without religious trivialization. Motivation is reinforced through gentle progress feedback rather than extrinsic reward loops.

Final Positioning

Iman Companion acts as a background companion — supportive, calm, and non-judgmental — rather than a tracking system or moral authority.

Challenge :

Designing within a religious context introduced unique ethical and interaction challenges.

1. Designing for Spiritual Growth Without Reducing It to Metrics

Prayer is not a productivity task. Reducing faith to quantitative dashboards risks trivialization. The challenge was to:

  • Use data without turning religion into gamified performance

  • Encourage behavior without moral pressure

  • Support growth without theological overreach

AI-based religious advice, public rankings, and discussion forums were intentionally excluded to avoid misinterpretation or doctrinal risk.

2. Iterative Turning Point (Hi-Fi 1 → Hi-Fi 2)

Initial high-fidelity validation showed strong conceptual acceptance — but usability issues:

  • Too many features

  • High data density

  • Cognitive overload

  • Goal-management overshadowed prayer

Two weeks before deadline, I executed a strategic pivot:

  • Benchmark analysis of Atoms (used purely for UX principles, not content)

  • Full simplification sprint

  • Refocus on clarity, rhythm, and calm interaction

This resulted in:

  • Simplified flows

  • Clearer progress visualizations

  • Reduced feature noise

  • Improved first-value experience

The final validation confirmed higher usability and emotional acceptance.

3. Balancing Privacy & Social Motivation

Religious data is sensitive. Visibility of missed prayers caused social pressure in early tests.

Design response:

  • Optional social visibility

  • No highlighting of missed entries

  • Neutral calendar states

  • Emphasis on intention (niyyah) and shared growth

This reframed social features as encouragement — not surveillance.

Summary :

Iman Companion evolved from a feature-rich habit tracker into a growth-centered, ethically designed religious companion app.

Through qualitative research, iterative prototyping, and validation rounds, I:

  • Translated behavioral psychology into religiously sensitive interaction design

  • Reduced cognitive load through structural simplification

  • Designed relapse-resilient systems

  • Balanced persuasion with ethical restraint

  • Shifted from performance tracking to awareness support

The final validation showed:

  • Strong conceptual acceptance

  • Clear understanding of positioning

  • Motivation without perceived pressure

  • Positive engagement with reflective growth visualizations

This project strengthened my ability to:

  • Design within complex cultural contexts

  • Operationalize research insights into product decisions

  • Execute strategic pivots under time pressure

  • Let go of personal design preferences in favor of validated simplicity

Iman Companion demonstrates my approach as a UX/UI designer:
research-driven, ethically grounded, and strategically iterative.

More Projects

App Design

Iman Companion: Pray & Grow Together

An app for Muslim youth the track their prayers & grow in faith but together with friends.

Year :

2026

Industry :

Mobile App Design

Client :

Stichting Kümbet

Project Duration :

5 Months

Problem :

Many Muslim teenagers (14–18) genuinely want to pray consistently, but struggle to maintain rhythm due to school pressure, fatigue, digital distraction, and fluctuating motivation. The issue is not intention — it is sustainable consistency within daily context.

Through qualitative interviews (n=8), observations within a Turkish-Dutch youth community, and co-creation sessions with imams and teachers via Stichting Kümbet, a deeper insight emerged:

The goal is not to make youth pray more, but to strengthen their Iman (faith state) through prayer.

Existing prayer apps primarily focus on:

  • Functional prayer times

  • Logging behavior

  • Static reminders

They rarely support:

  • Motivation over time

  • Recovery after relapse

  • Social encouragement without pressure

  • Awareness of spiritual growth

This creates a gap between religious intention and everyday behavior.

Core problem

Muslim youth want to pray consistently, but lose rhythm due to contextual factors — while existing apps do not sufficiently support long-term motivation, awareness, and relapse recovery.

Solution :

Iman Companion is a religiously sensitive, growth-oriented mobile app that supports consistent prayer by combining:

  • Behavioral design principles

  • Light, forgiving progress tracking

  • Subtle social encouragement

  • Reflective awareness of spiritual growth

Instead of focusing purely on performance metrics, the app reframes prayer as part of a personal growth journey.

Key design principles

1. Forgiving Design
Missed prayers are not punished or visually highlighted. Non-logged moments remain neutral. This reduces shame and prevents disengagement.

2. Low Cognitive Load
After Hi-Fi 1 testing revealed high complexity and mental accounting behavior, I fundamentally simplified the architecture:

  • Reduced navigation to three core pages

  • Removed complex goal-management systems

  • Replaced flexible goal creation with a simple commitment card

  • Prioritized clarity over feature density

3. Awareness Over Judgment
The “State of Iman” visualizes growth using a rolling average model — not as a verdict, but as a reflective indicator. Users interpreted it as supportive rather than evaluative during validation.

4. Subtle Social Support
Optional features like:

  • Prayer commitment groups

  • Encouragement between friends

  • Shared challenges

These are framed as collective growth — not competition. Public feeds and status-based visibility were deliberately excluded.

5. Light Gamification
Achievements and streaks exist, but without religious trivialization. Motivation is reinforced through gentle progress feedback rather than extrinsic reward loops.

Final Positioning

Iman Companion acts as a background companion — supportive, calm, and non-judgmental — rather than a tracking system or moral authority.

Challenge :

Designing within a religious context introduced unique ethical and interaction challenges.

1. Designing for Spiritual Growth Without Reducing It to Metrics

Prayer is not a productivity task. Reducing faith to quantitative dashboards risks trivialization. The challenge was to:

  • Use data without turning religion into gamified performance

  • Encourage behavior without moral pressure

  • Support growth without theological overreach

AI-based religious advice, public rankings, and discussion forums were intentionally excluded to avoid misinterpretation or doctrinal risk.

2. Iterative Turning Point (Hi-Fi 1 → Hi-Fi 2)

Initial high-fidelity validation showed strong conceptual acceptance — but usability issues:

  • Too many features

  • High data density

  • Cognitive overload

  • Goal-management overshadowed prayer

Two weeks before deadline, I executed a strategic pivot:

  • Benchmark analysis of Atoms (used purely for UX principles, not content)

  • Full simplification sprint

  • Refocus on clarity, rhythm, and calm interaction

This resulted in:

  • Simplified flows

  • Clearer progress visualizations

  • Reduced feature noise

  • Improved first-value experience

The final validation confirmed higher usability and emotional acceptance.

3. Balancing Privacy & Social Motivation

Religious data is sensitive. Visibility of missed prayers caused social pressure in early tests.

Design response:

  • Optional social visibility

  • No highlighting of missed entries

  • Neutral calendar states

  • Emphasis on intention (niyyah) and shared growth

This reframed social features as encouragement — not surveillance.

Summary :

Iman Companion evolved from a feature-rich habit tracker into a growth-centered, ethically designed religious companion app.

Through qualitative research, iterative prototyping, and validation rounds, I:

  • Translated behavioral psychology into religiously sensitive interaction design

  • Reduced cognitive load through structural simplification

  • Designed relapse-resilient systems

  • Balanced persuasion with ethical restraint

  • Shifted from performance tracking to awareness support

The final validation showed:

  • Strong conceptual acceptance

  • Clear understanding of positioning

  • Motivation without perceived pressure

  • Positive engagement with reflective growth visualizations

This project strengthened my ability to:

  • Design within complex cultural contexts

  • Operationalize research insights into product decisions

  • Execute strategic pivots under time pressure

  • Let go of personal design preferences in favor of validated simplicity

Iman Companion demonstrates my approach as a UX/UI designer:
research-driven, ethically grounded, and strategically iterative.

More Projects

App Design

Iman Companion: Pray & Grow Together

An app for Muslim youth the track their prayers & grow in faith but together with friends.

Year :

2026

Industry :

Mobile App Design

Client :

Stichting Kümbet

Project Duration :

5 Months

Problem :

Many Muslim teenagers (14–18) genuinely want to pray consistently, but struggle to maintain rhythm due to school pressure, fatigue, digital distraction, and fluctuating motivation. The issue is not intention — it is sustainable consistency within daily context.

Through qualitative interviews (n=8), observations within a Turkish-Dutch youth community, and co-creation sessions with imams and teachers via Stichting Kümbet, a deeper insight emerged:

The goal is not to make youth pray more, but to strengthen their Iman (faith state) through prayer.

Existing prayer apps primarily focus on:

  • Functional prayer times

  • Logging behavior

  • Static reminders

They rarely support:

  • Motivation over time

  • Recovery after relapse

  • Social encouragement without pressure

  • Awareness of spiritual growth

This creates a gap between religious intention and everyday behavior.

Core problem

Muslim youth want to pray consistently, but lose rhythm due to contextual factors — while existing apps do not sufficiently support long-term motivation, awareness, and relapse recovery.

Solution :

Iman Companion is a religiously sensitive, growth-oriented mobile app that supports consistent prayer by combining:

  • Behavioral design principles

  • Light, forgiving progress tracking

  • Subtle social encouragement

  • Reflective awareness of spiritual growth

Instead of focusing purely on performance metrics, the app reframes prayer as part of a personal growth journey.

Key design principles

1. Forgiving Design
Missed prayers are not punished or visually highlighted. Non-logged moments remain neutral. This reduces shame and prevents disengagement.

2. Low Cognitive Load
After Hi-Fi 1 testing revealed high complexity and mental accounting behavior, I fundamentally simplified the architecture:

  • Reduced navigation to three core pages

  • Removed complex goal-management systems

  • Replaced flexible goal creation with a simple commitment card

  • Prioritized clarity over feature density

3. Awareness Over Judgment
The “State of Iman” visualizes growth using a rolling average model — not as a verdict, but as a reflective indicator. Users interpreted it as supportive rather than evaluative during validation.

4. Subtle Social Support
Optional features like:

  • Prayer commitment groups

  • Encouragement between friends

  • Shared challenges

These are framed as collective growth — not competition. Public feeds and status-based visibility were deliberately excluded.

5. Light Gamification
Achievements and streaks exist, but without religious trivialization. Motivation is reinforced through gentle progress feedback rather than extrinsic reward loops.

Final Positioning

Iman Companion acts as a background companion — supportive, calm, and non-judgmental — rather than a tracking system or moral authority.

Challenge :

Designing within a religious context introduced unique ethical and interaction challenges.

1. Designing for Spiritual Growth Without Reducing It to Metrics

Prayer is not a productivity task. Reducing faith to quantitative dashboards risks trivialization. The challenge was to:

  • Use data without turning religion into gamified performance

  • Encourage behavior without moral pressure

  • Support growth without theological overreach

AI-based religious advice, public rankings, and discussion forums were intentionally excluded to avoid misinterpretation or doctrinal risk.

2. Iterative Turning Point (Hi-Fi 1 → Hi-Fi 2)

Initial high-fidelity validation showed strong conceptual acceptance — but usability issues:

  • Too many features

  • High data density

  • Cognitive overload

  • Goal-management overshadowed prayer

Two weeks before deadline, I executed a strategic pivot:

  • Benchmark analysis of Atoms (used purely for UX principles, not content)

  • Full simplification sprint

  • Refocus on clarity, rhythm, and calm interaction

This resulted in:

  • Simplified flows

  • Clearer progress visualizations

  • Reduced feature noise

  • Improved first-value experience

The final validation confirmed higher usability and emotional acceptance.

3. Balancing Privacy & Social Motivation

Religious data is sensitive. Visibility of missed prayers caused social pressure in early tests.

Design response:

  • Optional social visibility

  • No highlighting of missed entries

  • Neutral calendar states

  • Emphasis on intention (niyyah) and shared growth

This reframed social features as encouragement — not surveillance.

Summary :

Iman Companion evolved from a feature-rich habit tracker into a growth-centered, ethically designed religious companion app.

Through qualitative research, iterative prototyping, and validation rounds, I:

  • Translated behavioral psychology into religiously sensitive interaction design

  • Reduced cognitive load through structural simplification

  • Designed relapse-resilient systems

  • Balanced persuasion with ethical restraint

  • Shifted from performance tracking to awareness support

The final validation showed:

  • Strong conceptual acceptance

  • Clear understanding of positioning

  • Motivation without perceived pressure

  • Positive engagement with reflective growth visualizations

This project strengthened my ability to:

  • Design within complex cultural contexts

  • Operationalize research insights into product decisions

  • Execute strategic pivots under time pressure

  • Let go of personal design preferences in favor of validated simplicity

Iman Companion demonstrates my approach as a UX/UI designer:
research-driven, ethically grounded, and strategically iterative.

More Projects

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